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Go social to promote preventive care

Use social media to teach pet owners about the benefits of preventive care. Here are eight ways you can deliver a persuasive message.

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Can you compete with Chick-Fil-A for employees?

My neighborhood Chick-Fil-A restaurant has a banner advertising jobs starting at $12 per hour. Find out how your veterinary hospital can compete for entry-level workers.

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You should stop dental month discounts

Most practices give away 1.5 percent to 3.5 percent of gross revenue in discounts. Discover the dangers of discounting and how to quit this harmful business practice.

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11 Ways to Get a Return on Your Conference Investment

When you add up your conference registration, airfare, hotel, meals, taxis and time away from the practice, you’ll spend thousands just to attend a few days of a veterinary convention. Get strategies to make sure you’re getting the most out of your investment of time and money.

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Taking the fear out of anesthesia

Veterinarians often blame price as the obstacle to treatment when fear of anesthesia may be the culprit. Learn how to talk to pet owners about anesthetic risk so you can gain trust and acceptance.

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What DVMs can learn from MDs

After my first colonoscopy for preventive screening, I looked back on the experience to identify how I was treated as a patient and which best practices veterinarians could adopt.

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Are you underserving your senior patients?

Just as your team has talking points for a 12-week-old puppy visit, you need educational topics for a 12-year-old dog checkup. Implement these strategies to better educate clients about senior care.

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Rally your team to educate clients about fleas and ticks

Because the topic is so commonplace, your team may have ho-hum attitudes about parasites. Reignite your team’s passion for educating pet owners about fleas and ticks and selling solutions.

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Destination practice or irksome errand?

You don't want pet owners to perceive going to the veterinarian as an inconvenient errand. Use these positive service experiences to become a destination practice.

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Ask yes or yes questions for positive results

If you’re tired of negotiating with clients over professional services and products, change your approach. Here's how your team could turn no into yes.

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Veterinarian examining a dog

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